When she bought a coffee-flavoured bun, she might have expected it to be well-roasted, but definitely not like that.
A customer was left puzzled when they discovered char siew filling inside a coffee bun purchased from BreadTalk, as reported by a post on Complaint Singapore on Wednesday (Oct 23) by user Elle Min.
Min questioned in her post if BreadTalk has a new bun.
They ordered the coffee bread, their favorite.
“But it came with roast pork inside?” In photos shared in the post, Min displayed the unique bread roll: a bun with a layer of brown coffee covering the top half of the bread.
Instead of the usual buttery filling, the bun had a surprising amount of meat inside – with clumps of char siew visible.
Min mentioned that the news source was emailed and inquired.
“No response.”
The customer asked the manager, who seemed confused and requested for a photo.
Convert the following to third person text:
Convert the following to third person text:
“Anyone have any insights?” Some users on Hardware Zone forum saw the mention of ‘Free meat’ as a lucky surprise.
The free meat
“Isn’t that a win?” commented one user.
“Seems quite sedap (delicious),” another agreed.
One user playfully teased Min, saying: “Buy coffee bread and get free roast pork, and still complaining?” BreadTalk apologized that Min’s situation didn’t go unnoticed, and BreadTalk Singapore reached out to her on her Facebook post.
Offering sincere apologies for the mix-up, BreadTalk mentioned that they had tried to contact the individual via email and phone to follow up, but had not received a response yet.
The message reminded to check their inbox as well as spam folder.
Alternatively, one can also send them a DM instead.” Speaking with the news source, Min shared that she did taste the bread and found it to be “funky tasting” after a few bites.
She mentioned that the issue had been resolved, and BreadTalk offered to replace the bun.
However, she declined the replacement, stating that she just wanted to confirm that this wasn’t a “new” flavor of coffee bread.
The news source has reached out to BreadTalk for further details.
Converted to third person: The news source has reached out to BreadTalk for further details.
This incident highlights the importance of communication and quality control in businesses. It presents an opportunity for companies to improve their customer service and product consistency to enhance customer satisfaction and loyalty.
In this situation, it would be beneficial for companies to also focus on transparency and accountability. By being transparent about their processes and taking responsibility for any mistakes or issues that arise, companies can build trust with their customers and demonstrate their commitment to improvement. Additionally, companies should consider seeking feedback from customers to understand their needs and preferences better, allowing them to tailor their products and services accordingly.
How can companies effectively enhance their communication strategies to improve customer service and product consistency? One way is to establish clear communication channels for customers to provide feedback and address any concerns promptly. Additionally, companies can invest in training programs for employees to enhance their communication skills and ensure consistent messaging across all customer touchpoints. Furthermore, implementing regular quality control measures can help identify any issues early on and prevent them from impacting customer satisfaction.